If you are launching a small business or even if you have been around for a while, chances are you need to get your name out into the marketplace. There are many affordable ways to do this. It’s a good idea to have a think about what type of image you want to portray. This can also help you establish which market you are aiming at. By thinking about who you are and what you offer, you can then decide how to present your product or services.
What Do I Sell?
Selling doesn’t just mean exchanging money for goods and services. It may include giving great service, or offering friendly staff and on-going support. People buy based on emotions rather than on price. If they get extra special service from you and a great experience, they will probably be happier to pay a bit more for it. The little things can make all the difference, and these are the things that don’t necessarily have a price tag.
Who Needs What I Sell?
Let’s face it, despite how good your product or service is, not everyone wants it. So who does? Have a think about who you want to target – you can save alot of time and money by not marketing to the wrong people. Think about how you can best reach your target on your budget. Once you know who your customers are, communicate with them and tell them what you have to offer.
Your Business Image
There is often alot of competition in your chosen field of business, so it’s important to stand out from the crowd. Your image or ‘brand’ is an important part of being noticed. How do you make yourself look different? There is much to be learnt from big business. Notice how all big businesses have a specific image they stick to, whether it be a logo, slogan or certain colours. Having uniforms, a coloured office or premises can strengthen your image. Most important is that you present a consistent image to your customers, from your business cards to your website – that way you are always building your image in their heads.
Getting marketing material together has never been so easy with affordable printing available on the web. There are also some great graphic designers around who are able to help you get your marketing material together. Good clear writing is also important – there is no point spending money on design if the words aren’t right. Marketing material includes your logo, business cards, letterheads, invoice and receipt books, business brochures and website.
How Do I Reach My Customers?
There are many ways to communicate to and reach your potential customers.
- Letterbox drops – can be effecitve if your target market is in a contained area.
- Letters of Introduction targetted to specific businesses (always find out the name of the person you are writing to)
- Newspaper, magazine and radio advertising
- Discount Vouchers
- Making appointments to visit
- Search Engine Optimisation
- Starting a database of all your customers and sending them regular information newsletters
- Join a business network group
- Free online web ads
- Hire a PR Company
- Pay per click advertising such as Google Adwords
For a complimentary one hour evaluation of your business – contact us